Pete Deisroth


Investment Specialist | SASCU Wealth
Life Insurance Advisor | SASCU Wealth

Mutual Funds Representative | Qtrade Asset Management

  • 8 years in the financial services industry – new to SASCU in 2017
  • Mutual Funds licensed in British Columbia and Alberta
  • Life Insurance and Accident and Sickness Insurance Licensed in British Columbia and Alberta
  • Investment Funds In Canada (IFIC)
  • BA English w/ concentration in Business Administration, University of Massachusetts, Amherst
Before entering the financial industry, I worked for 25 years as a high performance alpine ski racing coach in the US and Canada. Most recently, I was the Head Coach for the women’s provincial alpine ski teams in Alberta and Ontario, as well for the Women’s Europa Cup speed team segment of the US national team. Working with elite alpine athletes afforded me the opportunity for extensive world travel as we regularly trained and raced throughout North and South America, Eastern and Western Europe, and Scandinavia.

My youngest son was born in 2011; and, with my son’s arrival into the world came an opportunity that allowed me to follow my passion for finance. I accepted a managerial position with a ‘Big 5’ bank in Vernon, BC where I obtained my Investment Funds in Canada (IFIC) certification and developed as an account manager and mutual funds representative. After working for four years in Vernon, I took advantage of an opportunity to further develop my lending skills, locally, and spent two years working as a mortgage broker and credit coach in Salmon Arm.
I was born just west of Boston, but I was raised just north of Philadelphia. My brother, sister, and I were fifth generation involved with the operation of our family’s chain of department stores, founded in 1871. Working for the family business instilled within me a strong work ethic and a deep understanding and appreciation for personal service. I strive to maintain these values now, as your investment coach. My objective is to develop within you a fundamental understanding of the available investment products, to implement a plan unique to your personal circumstances and objectives, and to coach you through your plan to achieve the goals you set.

Outside of the office, I coach our boys’ baseball and hockey teams. I’m also a board member with Salmon Arm Minor Baseball Association (SAMBA), and with the Sicamous and District Museum and Historical Society. Our family loves the outdoors, so we spend as much of our free time as possible alpine skiing, snow-shoeing, mountain biking, camping, and hiking. I look forward to meeting you in here, so we can all spend more time out there!