​Barry has been the President & Chief Executive Officer of SASCU since he moved his family from Abbotsford in the spring of 2016. He is an active member of this community, past director of Salmon Arm Economic Development Board, Chair of the Brand Leadership Team and member of the Housing Task Force. A long-time supporter of post-secondary education, Barry is the retired Chair of the Board of Governors for the University of the Fraser Valley. Barry currently is a director on the Central1 Board, a large organization that provides back office services to credit unions across Canada.

Prior to SASCU, Barry held senior leadership positions as the interim CEO Northern Savings Credit Union, SVP First West Credit Union, CIBC and HFC. Barry holds an MBA from Queens University and a Bachelor of Commerce degree from the University of Calgary. Immediately after graduating from university, Barry worked for one year in Denmark at the LEGO toy company in their Marketing department. This is the only professional achievement of which his children are proud.

Barry has a passion for aviation and holds a commercial pilot’s license and instrument rating. He lives with his wife Ramona, in Salmon Arm with three of their seven children.

  

​Jennifer Black is the Vice President, Finance & Credit of SASCU and SASCU’s Privacy Officer. Her primary responsibilities include internal and external financial reporting, budgeting and forecasting, and asset-liability management. Jennifer and her department are responsible for accounting, treasury, payroll, compliance, facilities and branch support. 

After completing a Business Diploma at Okanagan College in Kelowna, Jennifer was hired on as a part-time Accounting Clerk at SASCU. She continued her education and went on to obtain her accounting designations, CPA, CGA . Jennifer’s career with SASCU has spanned over thirty wonderful years and advanced her to the current position of Vice President, Finance & Credit. 

Jennifer has lived in Salmon Arm for the majority of her life and is fortunate to live on a hobby farm. Her free time is spent with her partner, grown children and friends. Jennifer’s favourite activities include horseback riding, soccer, backpacking and sledding. Jennifer is a volunteer with Shuswap Volunteer Search and Rescue, the Canadian Mental Health Association and Avalanche Canada.

  

​Doug Ebner joined SASCU as our new Vice President, Strategy & Innovation on May 17, 2021.

Doug joined us from Your Neighbourhood Credit Union in Ontario where he held the role of VP, Innovation & Business Integration. He was responsible for identifying and creating new functionality for both the member and employee experience. He has extensive experience in digital operations, project management, and data analytics gained through leadership roles there and at FirstOntario Credit Union and First West Credit Union.

Doug has a Black Belt in LEAN and is passionate about using continuous improvement to achieve operational efficiencies. He is also an alum of Filene Institute’s 13 Program which is a thinktank for credit unions across North America, and he was responsible for creating unique and innovative solutions for the credit union system. Originally from BC, Doug looks forward to returning to the region with his family.

  

Sheri Hamilton is the Vice President, People & Culture at SASCU where she oversees a range of areas including talent management, performance management, organizational effectiveness, total rewards and training. Sheri manages the team responsible for SASCU’s award winning culture and strong employee engagement. 

During her time at SASCU, the credit union has placed on the Progressive Employers of Canada List, BC Business Magazine Best Companies to Work for in BC, and received a WorkLife BC Award of Merit.  Sheri received the CPHR , Award of Excellence HR Professional of the Year in 2019.

She graduated with honours from BCIT’s Human Resource Management program and holds an MBA from Royal Roads University and a designation of Chartered Professional in Human Resources. Sheri grew up in the Okanagan fruit growing valley, but her adopted home is Salmon Arm where she lives with her husband and their two teen-age children. Sheri is a recreational runner, loves photography, and going to CrossFit.

​Tom O’Connor leads the overall technology function at SASCU. In his role as Vice President, Digital & Technology, Tom is part of two main teams; the IT Department and the Executive Leadership Team. On the technical front, he is responsible for the on-going health and security of different core systems at SASCU such as RFS360 Banking, email and the ACE CRM environment. He also is the ‘point-person’ for bringing emerging IT issues and opportunities to both the ELT and the Board of Directors. 

Tom recently completed his MBA with Distinction at Edinburgh Napier University in Scotland where he and his family lived most recently before relocating to Kelowna in 2007. Prior to plying his IT skills in a Scottish brewery (yes, really), Tom worked in various professional organizations in his hometown of Montreal following his graduation from McGill University.